ABOUT TONI KO "KOREAN-AMERICA BUSINESS & MANAGEMENT EXECUTIVE, FOUNDER OF NYX PROFESSIONAL MAKE-UP, CEO OF BUTTER VENTURES, & PERVERSE SUNGLASSES, REAL ESTATE INVESTOR, MULTIMILLIONAIRE, HUMANITARIAN & ENTREPRENEUR". #BIOGRAPHY
BIOGRAPHICAL INFORMATION #TRADERS
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KOREAN-AMERICA Wikipedia.org/wiki/United_States
SELF-CREATIVE EXECUTIVE, MAKE-UP & BEAUTY EXPERT, FOUNDER OF NYX PROFESSIONAL MAKE-UP Nyxcosmetics.com, CEO OF BUTTER VENTURES & PERVERSE SUNGLASSES, FASHION INFLUENCER, REAL ESTATE INVESTOR & COMMERCIAL LANDLORD, MULTIMILLIONAIRE, MEDIA & INTERNET PERSONALITY, SOCIAL GOOD ACTIVIST, HUMANITARIAN, PHILANTHROPIST
& ENTREPRENEUR,
SELF-CREATIVE EXECUTIVE, MAKE-UP & BEAUTY EXPERT, FOUNDER OF NYX PROFESSIONAL MAKE-UP Nyxcosmetics.com, CEO OF BUTTER VENTURES & PERVERSE SUNGLASSES, FASHION INFLUENCER, REAL ESTATE INVESTOR & COMMERCIAL LANDLORD, MULTIMILLIONAIRE, MEDIA & INTERNET PERSONALITY, SOCIAL GOOD ACTIVIST, HUMANITARIAN, PHILANTHROPIST
& ENTREPRENEUR,
Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents. The company's first products were jumbo eye pencils, which brought in revenue of $2 million within the first year. The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets. The products were marketed as having "department store beauty" while being sold at "drugstore prices."
Sales in 2014 were $120 million. Ulta Beauty carries mass market NYX products.
In 2014, Ko sold NYX to the international beauty company L'Oréal for $500 million. The sale had a five-year non-compete clause.
NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. In September 2015, L'Oréal introduced brick-and-mortar stores devoted to NYX cosmetics. NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA. In 2016, NYX reported annual sales growth of 4.7 percent and launched NYX Professional Makeup.....Wikipedia.org/wiki/NYX_Professional_Makeup 👈
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