ABOUT KATRINA LAKE

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SELF CREATIVE EXECUTIVE, RETAILER EXPERIENCE EXPERT, CONSULTANCY SERVICE & TECH LEADER, FASHION & BRAND REPRESENTATIVE, FOUNDER & CEO OF STITCH FIX ABOUT US 👈, PRETTY BEAUTY INFLUENCER, MEDIA & INTERNET PERSONALITY, SOCIAL GOOD ACTIVIST, HUMANITARIAN, PHILANTHROPIST, MULTIMILLIONAIRE & ENTREPRENEUR

While pursuing her MBA from Harvard, Lake founded Stitch Fix in 2011 at the age of 28. Lake collected SurveyMonkey data from her clients to get a sense of their style. She would use the information to hand select outfits and send them to her customers. At its early stages, Lake did not even have the Internet capabilities to charge her customers and required trust from her clients to pay her monthly. In 2012, Lake was introduced to Netflix VP of data science and engineering Eric Colson, who initially dismissed the business model as "whimsical" but within months joined the company as "chief algorithms officer". She has combine data science with marketing to grow the business.

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