ABOUT SWATCH

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For over 3 decades, Swatch has been making Swiss watches that inspire personal self-expression, creativity and style.

A year for the history; the year Swatch was born! Ever since, ‘time’ gained a new meaning. And, for us, that new meaning is what (still) keeps us ticking. Speaking of ticking, do you have a minute? Oh, you’re gonna like this.Swatch.com/en-gb/about-us.html

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NOTE... Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The Swatch X Omega collaboration was introduced in 2022. It consists of a re-imagination of the iconic Omega Speedmaster Professional Moonwatch in eleven different color variants themed after the Sun, Moon, and Planets of the solar system and called the "MoonSwatch". The collection uses the same 4 jewel chronograph quartz movement used by other Swatch chronographs and the same BIOCERAMIC composite material in various colors, and are priced at the top tier (for Swatch) of CHF250. The MoonSwatch collection was released for sale on Saturday, March 26 at select Swatch stores. It was instantly popular, with the New York Times calling its release "the watch industry's defining moment of 2022". The line sold out immediately around the globe with lines forming at most of the limited number of Swatch boutiques where it was carried. Swatch initially stated that each consumer could purchase up to two watches, later walking this back and limiting each consumer to one watch. Swatch also initially added the product to their online catalog, only to confirm later that the product would not be available for sale online as indicated........Wikipedia.org/wiki/Swatch 👈

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